Brand
Identity

Client: Regan Bayliss
Services Provided: 

✔ Brand strategy development including mission, values, tone, and audience targeting.
✔ Visual identity design: logo, color palette, typography, and brand guidelines.
✔ Social media content framework and storytelling strategy for deeper engagement.
✔ Merchandise concept development and race-day focused content themes.

Project Overview:

We developed a bold and inspiring personal brand for Regan Bayliss, capturing his journey from apprentice to international racing success. The brand identity reflects values of integrity, resilience, and passion while positioning Regan as both an elite athlete and role model. A dynamic visual system and messaging strategy were crafted for fans, sponsors, and aspiring jockeys. The result is a scalable identity that connects across digital platforms, racing events, and merchandise