Brand
Identity

Client: Toby Rudolf
Services Provided: ✔ Developed a complete brand strategy including mission, values, and voice tailored to Toby’s personality
✔ Designed a bold visual identity with logo, color palette, typography, and brand pattern.
✔ Created a social media and merchandise strategy aligned with his lifestyle and audience.
✔ Planned sponsorship alignment, community involvement, and long-term brand growth.

Project Overview:

The Toby Rudolf brand identity project aimed to craft a bold, authentic personal brand for the Australian rugby league athlete. Centered on his adventurous lifestyle, humor, and passion for animal welfare, the project delivered a cohesive visual identity, social media strategy, and merchandise plan. It positioned Toby as more than an athlete—an influential personality in sport, lifestyle, and community spaces.